65.000 parlours, 315.000 workers and 9,5 billion in turnover: waiting for the events postponed to the next months, artisan gelato becomes a symbol of the desire to restart stronger than before.

European Parliament President Antonio Tajani: "of all fresh dairy products, artisanal gelato is a product of excellence in terms of food quality and safety, raising the profile of agri-food products in each individual member state"

If you have a gelato parlour, taking part on 24th March in Artisanal Gelato Day will be a great opportunity to help us promote traditional gelato in Europe and to further increase your customers’ loyalty by producing the flavour chosen for this year – Tiramisù, the most famous Italian dessert in the world.

Flavour of  the year pays homage to Italy with Tiramisù, as Master Gelato Artisans prepare to pit their skills against each other in the Tiramisù Gelato Italian Cup for the honour of providing the official recipe