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Artisan Gelato: consumption is rising in Italy and worldwide.
For Italy, the most reliable estimates show an annual per capita gelato consumption of 12 kg, with a constant growth rate and a turnover of more than 2 billion euros.
66% of the consumption regards artisan gelato and Italy is the first country in the world in which there is such as predominance in consumers’ preferences.
Over the last decade, consumption has increased six-fold. No other food product has performed similarly.
In Italy there are approximately 39,000 gelato parlours (including coffee bars and pastry shop that also sell artisan gelato), approximately 10% more than five years ago. The highest concentration of artisan gelato makers is in Lombardy (6,093); followed by Veneto (3,512) and Emilia-Romagna (3,273).
A more specific estimate, which only includes gelato parlours with their own workshops for making gelato, excluding shops that are only points of sale, shows that in Italy there are approximately 29.000 gelato parlours, of which 9.000 only sell gelato and the remaining 30.000 are coffee bars/gelato parlours or pastry shops/gelato parlours. There is a workforce of approximately 150,000 in Italy and 100,000, working in approximately 20,000 gelato parlours. To be precise, 9,000 in Germany and 2,000 in Spain (Europe has 50,000 gelato parlours); continents such as North America, Asia and Oceania have great potential, but numbers are still low: there are 1,100 gelato parlours in the United States, 1,200 in Japan and approximately 200 in Australia.
Although sales peak in the summer months (and can be conditioned by the weather) gelato is increasingly eaten all year round.
In Italy 52.9% of the demand for gelato is concentrated in the northern regions and distributed throughout the entire year. Southern Italy consumes 29.4%, with sales linked above all with the summer period, whereas the remaining 17.6% is purchased in central Italy with summer peaks, but also consumed in the remaining months.
Italian artisan gelato is increasingly popular abroad, to the point that there are approximately 100,000 Italian-style artisan gelato parlours throughout the world with a constant growth trend.
Thanks to its gelato “vocation”, Italy is also the world leader in the manufacture of machines and equipment for gelato and gelato parlours. This industry has a total of 15 enterprises, a workforce of 1,500 (6,000 when including related fields) and controls almost 90% of the world market.
Lastly, the industry for gelato ingredients and semi-finished products involves approximately 80 companies with a workforce of almost 2,000 and a turnover of over 250 million euros. The product range is quite wide and goes from fresh fruit concentrate to oily nut pastes (e.g. hazelnut and pistachio etc.) and from thickeners and stabilizers to trimmings.
Sources: Confartigianato – AIIPA – ACOMAG
Italian artisan confectionery is the star of the festive season on tables all over the world
5.6 billion euros: this is the estimate of Italians’ spending on artisan confectionery during the festive season. Export is also in great form, reaching almost 400 million euros and constantly rising, as is borne out by the first nine months of 2016. The markets with the highest growth are Spain (+19%), Germany (+18.4%), Poland (+18.3%) and Switzerland (+15.3%).
As far as sales value is concerned, France comes first (83.1 million euros, 21.8% of Italy’s exports), then Germany (73.8 million, 19.4% of Italy’s total exports) and then United Kingdom (43.2 million, 11.1% of the total exports).
Artisan bread: a 137 billion euro market in the EU, with Italy in fourth place
Italy is clearly going against the trend compared to the rest of Europe: fresh artisan bread is still very much to the fore on Italian tables, in spite of the consumption crisis, the care taken with diets and eating habits that increasingly feature short meal breaks and lunches eaten out.
According to the Databank survey promoted by AIBI Assitol and SIGEP, of which a preview will be presented at the expo, Italy is in third place for bread consumption, preceded by Germany and France and followed by Great Britain. In the overall market of bakery products - not only bread by also cakes, crackers and focaccia buns – Italy is in fourth place in Europe. In EU countries, the overall bakery produce market has a value of 137 billion euros, of which 73 regard bread production.
Source: Databank AIBI Assitol – SIGEP survey
Coffee: Italy’s most popular beverage
Coffee is still one of the most widespread beverages in Italy, drunk by 97% of Italians, even if in 2015 consumption fell by 3.8% compared with 2014. Looking at super- and hypermarket sales, an increase is only seen in sales of coffee in capsules (+21.3%), whereas ground coffee for moka pots was steady and sales dropped in ground coffee for espresso machines (-2.8%), coffee beans (-1.3%), soluble coffee (-3.5%) and pods (-5.8%). In Italy, there are over 2,900 enterprises, with a workforce of almost 9,500 involved in coffee roasting and the retail sale of roasted coffee. The overall turnover of Italian coffee roasters (2015 figures) is 3.3 billion euros, of which 1.2 billion euros are from export with a large increase (11%) compared with the previous year (2014). The region with the largest numbers of enterprises is Lombardy, with 421 business involved in coffee roasting and commerce, followed by: Sicily (320 businesses), Campania (299), Tuscany (272), Lazio (246), Emilia Romagna (233), Piedmont (221), Apulia (207), Veneto (157), Marches (113), Liguria (77), Abruzzo (70), Calabria (64), Friuli-Venezia Giulia (61), Sardinia (41), Basilicata (33), Umbria (29), Molise (21), Trentino – Alto Adige (19) and Valle D’Aosta (5). On the other hand, as far as the number of people involved is concerned, Piedmont is in first place (with 1,482 workers), followed by: Emilia Romagna (1.135), Lombardy (990), Campania (889), Veneto (882), Friuli Venezia Giulia (801), Sicily (624), Tuscany (593), Lazio (506), Apulia (425), Marches (255), Liguria (239), Calabria (220), Abruzzo (110), Molise (84), Trentino-Alto Adige (66), Sardinia (63), Valle D’Aosta (60), Umbria (43) and Basilicata (31).
Although 97% of Italians regularly drink coffee, with an average of 4 cups per day, the country is only ninth in Europe for overall annual consumption (5.6 kg per capita). Italian coffee bars serve 6 billion espressos in a year, with a turnover of 6.6 billion euros and a workforce of over 363,000.
Sources: FIPE – Osservatorio De Longhi
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