After a bumper 2018, the UK’s ice cream industry is gearing up for the new year and all the challenges it will bring by attending the annual Ice Cream and Gelato Expo, 12-14th February at the Yorkshire Event Centre in Harrogate. Its free for the trade.
The Expo is organised by the industry’s trade association – the Ice Cream Alliance (ICA).
80% of ICA members had a bumper 2018 and the only possible cloud on the horizon seems to be Brexit. In a recent survey, 79% of the ICA membership feels positive about the prospects for 2019. 52% feel they will do even better this year – and only 7% thinking they will do worse.
“The Ice Cream Alliance is 75 years old this year,” commented Zelica Carr, CEO. “This will be our 69th trade Expo. With the best year in our history in terms of ice creams sales just finished, the industry is in a very strong position to go forward and face fresh challenges.”
Does the sector think that Brexit will affect business? Most – 58% - cannot tell. But the ice cream industry does know what it thinks over how the government in handling Brexit. 60% feel it is being handled badly and 39% just ‘averagely’.
The Ice Cream and Gelato Expo is the UK’s only ice cream trade show and is free to attend for everyone in the business – or anyone thinking of setting up manufacturing or selling ice cream. You can pre-register on the Ice Cream Alliance website (follow the links): www.ice-cream.org
For further information about the Expo telephone 01332 203333 or email Jordan@ice-cream.org