Opening a traditional gelato shop abroad is an increasingly popular business idea for Italian entrepreneurs—and the United States offers excellent potential. A gelato business can be rewarding, relatively low-cost, and quick to launch, especially when leveraging the prestige of Italian know-how.
Italian food is beloved across America: coffee, pizza, pasta, and—more recently—authentic Italian gelato have captured the hearts and taste buds of millions. Gelato is viewed as a healthier, lighter, and more flavorful alternative to traditional desserts, and is being offered in diverse formats: artisanal shops, gelato chains, frozen yogurt bars, soft-serve counters, and café-pastry hybrids.
Why Open a Gelato Shop in the U.S.?
- Strong demand for premium, healthier desserts
- High interest in Italian food culture
- Opportunities to scale via chains or franchising
- Flexible formats: kiosks, carts, cafés, or full-service shops
However, success requires more than great gelato. The American market differs from the European one, and it’s essential to understand consumer preferences, competition, regulations, and cultural habits.
Define Your Business Vision
Start by asking:
- Will you offer only gelato or include other products like pastries or espresso?
- Will you operate a single store or plan for expansion?
- Will you serve classic flavors or experiment with local and seasonal ingredients?
There’s no universal model, but one rule holds true: a solid business foundation is crucial.
Step 1: Analyze and Understand the Market
Before you invest, research thoroughly:
Gather market data on ice cream and gelato consumption in the U.S. and your target city or state
Visit top-performing gelato shops and evaluate customer experience
Taste authentic gelato in Italy if possible
Consult industry experts in both Italy and the U.S.
Attend SIGEP in Rimini (every January), the world’s leading gelato and pastry trade fair
Connect with top Italian ingredient suppliers—they often have U.S. branches or distributors and offer guidance, training, and starter kits
Decide your concept: artisanal gelato, frozen yogurt, a combination, or even pastry additions to extend your seasonal window
Step 2: Build Your Gelato Business Plan
A professional business plan is your roadmap to success. Work with a consultant if needed, and include:
- Market analysis and target audience
- Investment and equipment budget
- Business structure and corporate identity
- Marketing strategy and brand positioning
- Revenue forecast and profitability analysis
Also define your core values and brand identity—these are essential in a highly competitive market.
Step 3: Choose the Right Location
Your shop’s success will depend heavily on foot traffic. Gelato is an impulse purchase, so visibility and accessibility are key. Choose a location that aligns with your business concept and budget, and consider:
- Urban downtowns
- Tourist hotspots
- College towns
- Mixed-use retail centers
Step 4: Select Trusted Suppliers
Partner with reputable suppliers for:
- Ingredients (preferably Italian or high-quality alternatives)
- Machines (batch freezers, display cases, pasteurizers)
- Shop design and furnishings
Request multiple quotes, but don’t base your decision solely on price—consider reliability, product support, and training opportunities.
Step 5: Learn How to Make Authentic Italian Gelato
To stand out, quality is everything. Attend a certified course in Italy or the U.S. to:
- Learn the science of gelato-making
- Master base recipes and balancing techniques
- Understand food safety and HACCP standards
- Get practical tips on managing a gelato shop
Recommended training resources:
Step 6: Register Your Business and Get Licensed
To legally operate in the U.S., you’ll need to:
- Choose a legal business structure (LLC, partnership, etc.)
- Register your business with the Secretary of State in your operating state
- Check if your desired business name is available
- Apply for your EIN (Employer Identification Number) through the IRS
- Obtain local licenses and permits, including health inspections and food handling certifications
- Purchase mandatory insurance (liability, workers’ compensation, equipment coverage)
Your shop will need to pass a health inspection before opening.
Bonus Tips for Success
- Offer seasonal or local-inspired flavors alongside Italian classics
- Educate your customers on the difference between gelato and ice cream
- Create Instagram-worthy displays and marketing campaigns
- Consider offering dairy-free, vegan, and sugar-free options to reach a wider market
- Develop loyalty programs or delivery options to boost off-season revenue
Need Help Starting Your Gelato Business?
If you have questions, need guidance, or would like to be introduced to top Italian suppliers and gelato schools, email us at: info@ilgelatoartigianale.info
We're here to support your journey into the world of artisanal gelato in the United States!