More Than Manners: A Matter of Image and Quality
When we talk about etiquette in managing an artisan gelato shop, we’re not referring to arbitrary rules. These are practical guidelines that directly impact both:
- The image of the gelateria, and therefore sales
- Hygiene standards, and therefore product quality
Many of these principles are based on common sense, essential in any business that involves human interaction.
Hygiene First: Professionalism You Can Taste
Every detail matters when it comes to hygiene and presentation in artisan gelato. If the staff behind the counter appear careless, customers may suspect the same level of negligence in the production process.
Here are some basic hygiene rules for serving staff:
- Always use a napkin when handling cones to avoid direct contact with bare hands.
- Remove rings and jewelry, which can harbor bacteria.
- Wear a hair covering, such as a cap or net, to prevent hair or sweat from contaminating the gelato.
- Dress neatly, preferably in white uniforms—a universal symbol of cleanliness.
Courtesy Counts: The Human Side of Artisan Gelato
Etiquette also affects how a gelateria is perceived. Customer-facing staff should be selected not only for technical skill but also for their attitude and communication style.
Here are some essential rules of good service:
- Greet customers as they enter and say goodbye when they leave. A smile is welcome, but keep it natural—overdoing it may feel forced or insincere.
- Offer tastings to new visitors, especially if they’re curious about specific flavors. A small spoonful can leave a lasting positive impression.
- Avoid smoking near the entrance. Standing in the doorway with a cigarette creates a negative image and drives people away.
- In gelato cafés or gelato bars, waitstaff should acknowledge customers as they sit down. This small gesture signals hospitality and professionalism. The same level of courtesy should be maintained during order-taking and service.
Beyond Quality: Creating a Welcoming Experience
Serving high-quality gelato is essential—but not enough. What truly keeps customers coming back is a blend of:
- Excellent products
- Clean, professional service
- Genuine courtesy and respectful behavior
These ingredients are what make a great artisan gelato shop stand out from the rest.