Why Choose Spain?
Spain is one of the world’s top tourist destinations, with over 85 million visitors per year (source: Ministerio de Industria, Comercio y Turismo). Its warm climate, especially in the South and on the islands, makes gelato a highly consumed product year-round. Spain also boasts a strong passion for quality gastronomy—perfect for introducing authentic Italian gelato.
How Many Gelato Shops Are There in Spain?
There are an estimated 2,500 gelato shops across Spain, compared to more than 37,000 gelato, pastry, and café-style shops in Italy. The Spanish market is growing, especially for artisanal, organic, lactose-free, and vegan gelato options—creating space for high-quality offerings.
Steps to Open a Gelato Shop in Spain
1. Define Your Concept
Decide on the format that best suits your vision:
- Traditional artisan gelato shop
- Gelateria & café
- Gelato shop with chocolate, pastry, or frozen yogurt options
Offering a wider range of products can help you extend your business season and boost profitability in winter months.
2. Choose the Right Location
High foot traffic areas—like pedestrian zones, tourist spots, or shopping centers—can make a big difference. These locations might cost more, but the visibility pays off. Analyze local competition: don't fear it—focus on authenticity and quality to stand out.
3. Understand Local Regulations
Visit the local Ayuntamiento (municipal office) to check the requirements for opening a business. You’ll need to consider:
- Business licenses and activity permits (licencia de apertura y actividad)
- Commercial space standards (size, facilities, accessibility)
- Health and safety certifications (HACCP compliance, hygiene inspections)
Useful links with up-to-date legal information include:
4. Register Your Business
You can choose to operate as a sole trader (autónomo) or establish a limited liability company (S.L.). Each legal form has its own tax and operational implications. A gestoría (accountant/consultant) can help you handle procedures like getting a NIF (tax ID) and registering with the social security system.
5. Create a Solid Business Plan
Outline:
- Startup costs (equipment, renovation, rent)
- Monthly expenses (staff, ingredients, utilities, marketing)
- Revenue forecasts
- Marketing and positioning strategy
Some Italian gelato ingredient companies offer free technical support and consulting to help you plan and equip your shop efficiently.
6. Learn How to Make Real Gelato
Quality starts with knowledge. Join a professional training program in Italy or Spain. Recommended schools are mainly in Italy but they also offer courses abroad and in several languages. You can find a list here.
7. Visit SIGEP in Italy
Attend SIGEP in Rimini, the world’s top gelato trade show, held every January. It’s a must-visit to meet suppliers, see the latest technology, taste ingredients, and network with the best gelato artisans from around the globe.
8. Invest in Branding and Communication
A great product is not enough—you must know how to tell your story. Focus on:
- Store design
- Brand identity and packaging
- Clear, emotional communication (with help from a copywriter or designer)
Let your brand reflect the craftsmanship and quality of Italian gelato.
9. Be Creative and Innovate
Even though five flavors (strawberry, lemon, chocolate, vanilla cream, and hazelnut) make up 70% of sales, what makes the difference is constant innovation. Use seasonal fruits, local ingredients, and collaborate with chefs and bartenders to develop unique creations.
Need Help Getting Started?
We’re here to support you! Write to us at info@ilgelatoartigianale.info — we’ll connect you with expert consultants, trusted suppliers, and training centers to make your gelato project in Spain a success.
Useful Resources (in Spanish):