In Italy, the sector's revenue reached nearly 3 billion euros in 2024, showing a growth of between 0.5% and 1% compared to 2023. At the European level, sales of artisanal gelato reached 11 billion euros in the same year, with a 1% increase from the previous year.
Several factors contribute to this success. The growing consumer focus on high-quality products made with genuine ingredients has favored a preference for artisanal gelato.
The destagionalization of gelato consumption has also expanded the market, making this product appreciated not only during the summer but also in other seasons. Finally, the ability of artisanal gelato makers to adapt to local preferences and experiment with new flavors has helped strengthen the popularity of artisanal gelato worldwide.