Once again this year, Editrade is ready to launch its major promotional and advertising campaign in support of Italian Artisan Gelato and the passionate professionals behind it: the master gelato makers. This eagerly awaited initiative is designed to engage the public and promote gelato as a true expression of quality, local tradition, and creativity.
Everything is nearly set: posters are being printed, the social media plan is underway, custom t-shirts are in production, and the TV commercial is shot and edited—all to shine a spotlight on artisan excellence.
This is a true team effort, with 20 trade associations and international fairs offering their patronage, and an impressive 48 leading brands joining as official sponsors—proof of a shared commitment to promoting the values of Italian craftsmanship.
The campaign will officially kick off on June 21st, the first day of summer, with a heartfelt message for consumers of all ages:
“Let every flavor be a journey into unforgettable, one-of-a-kind tastes that feel like home.”
It’s a call to rediscover the authentic joy of artisan gelato—in every scoop or cone. Because every flavor tells a story of creativity, genuine ingredients, and true passion.