Sponsored by twenty trade associations and international fairs, and supported by fifty brands across the supply chain — including machinery, furnishings, display cases, ingredients, and accessories — this year’s collective, titled “Le cose buone” (“The Good Things”), aims to convey to the end consumer a message of sharing artisan gelato during the happiest and most carefree moments of everyday life, with a particular focus on inclusion — a highly relevant topic in today’s world.
#pleasure #friendship #joy #sharing #sweetness #love
#puntoit #thegoodthings #artisanicecreamforeveryone #summericecream2023 #breakingnews #icecreamportal
Pleasure, friendship, joy, sharing, sweetness, and love — these are the themes explored in the campaign and featured in the TV commercial that will air on four Mediaset channels from June 25 to July 4. These themes will also be echoed in print advertisements appearing in four national newspapers: La Repubblica (on June 21), Il Giorno, Il Resto del Carlino, and La Nazione (on June 26).
Targeted merchandising — including branded posters and t-shirts — along with a robust social media effort supporting this supply chain initiative, will round out the 2023 campaign, now in its fourth consecutive year. With an estimated reach of over 20 million contacts, “Le cose buone” will support Artisan Gelato and Gelato Makers all summer long!