In addition to the ever-popular gelato-making demos throughout the exhibition halls, this year’s MIG offers a rich calendar of workshops and seminars, curated by renowned business coach Giacomo Tonelli, a specialist in artisan gelato entrepreneurship. Key topics include price list strategies—a crucial theme following recent increases in energy costs and raw materials.
🔬 Research Meets Business – Agrifood Technologies and Innovation
One of the highlights of this year’s program is a high-level scientific seminar scheduled for Monday, November 27, titled:
“CNR Agrifood Technologies for Innovation: A Dialogue Between Research and Business”, organized with the support of Italy’s National Research Council (CNR).
This event is tailored for companies, food innovators, and startuppers, offering valuable insights into technology transfer and innovation in the food and gelato industries, with a focus on agrifood trends and health-conscious solutions.
🍽️ Gourmet Gelato at the Table – Masterclass and Roundtable
Also highly anticipated is the roundtable discussion with masterclass, dedicated to the growing trend of artisan gelato in fine dining. Top chefs are increasingly integrating gelato into experimental pairings and dessert menus, using dedicated professional equipment.
Among the special guests is Gianfranco Vissani – celebrated chef, author, and TV personality – who will offer his insights on this innovative culinary evolution.
These are just a few of the highlights in a packed program designed to make the 2023 MIG a must-attend event for artisan gelato professionals from Italy and abroad. With a strong focus on innovation, quality, and future-proof strategies, this edition aims to support gelato makers in preparing for a successful season ahead.