As the flagship event of the Longarone fair district, MIG continues to be a benchmark for the global artisan gelato industry.
Following successful initiatives held in Venice and Longarone to celebrate European Artisan Gelato Day—an idea that originated at MIG 2008—organizers are now finalizing the 2023 event program. This year’s focus will be on promoting the entire artisan gelato supply chain, as well as complementary sectors like coffee and chocolate, through a dynamic four-day agenda of business networking, idea exchange, and market opportunities, with a strong emphasis on exhibitor value.
New Features for the 53rd Coppa d’Oro Gelato Competition
Among the highlights of MIG 2023 are updates to its historic gelato competition, the Coppa d’Oro, now in its 53rd edition.
This year, the competition will be organized entirely by Longarone Fiere Dolomiti, ensuring full anonymity of all gelato entries until the final announcement of winners. This decision reflects a commitment to transparency and integrity, especially in light of recent controversies surrounding other industry contests.
The official competition flavor for 2023 is:
🟤 Dark Chocolate (Water-Based) – a theme that celebrates intensity, technical skill, and ingredient purity.
Simplified Format and Dual-Level Judging
The competition process will be streamlined for greater clarity and efficiency:
- Initial judging will be conducted anonymously by a diverse consumer panel, with support from the Sensory Analysis Unit of Veneto Agricoltura.
- The top ten gelato samples will advance to a public final, evaluated by a jury of industry professionals representing the artisan gelato value chain.
A New International Twist: Argentina Joins the Challenge
In a major development for 2023, the final phase will also feature an 11th anonymous sample submitted by the winner of the “Copa de Oro” competition taking place at FITHEP Expoalimentaria (Córdoba, Argentina, June 5–7, 2023).
This special inclusion strengthens international collaboration and highlights MIG’s role as a global hub for artisan gelato excellence.
How to Participate
The full competition rules and entry details can be downloaded from the official MIG Longarone website:
🌐 www.mostradelgelato.com