The driving forces behind this initiative are Longarone Fiere Dolomiti and Artglace, the Confederation of Artisan Gelato Makers in the European Community. Since the very beginning of European Artisan Gelato Day, they have been the key organizers of the annual event, during which gelato makers across Europe offer a special "Flavor of the Year" to celebrate the occasion.
For 2023, the chosen flavor is “Apfelstrudel”, a tribute to Austria.
The official recipe calls for a neutral white gelato base enriched with apple compote to taste, a hint of rum and lemon oil for aroma, and key ingredients that evoke the traditional dessert: a dusting of cinnamon, dark sultana raisins, and breadcrumbs.
Each artisan gelato maker is free to personalize the flavor with their own creative touches, such as adding fresh ricotta, pine nuts, hazelnuts, walnuts, or almonds.
A number of gelaterias included in the prestigious Gambero Rosso Guide to the Best Gelato Shops in Italy have joined the celebration, offering their unique versions of the 2023 Flavor of the Year.