Rimini, May 24, 2023 – After successfully concluding the inaugural SIGEP China in Shenzhen, in partnership with Koelnmesse and held concurrently with Anufood China, Italian Exhibition Group (IEG) is now setting its sights on Singapore. Starting tomorrow, May 25, IEG will launch its food & beverage and equipment exhibitions in Singapore under IEG ASIA. Additionally, in July, the company will expand its reach with the Singapore International Jewelry Expo (SIJE), marking its strong presence in the luxury sector.
Corrado Peraboni, CEO of IEG, explains: “With IEG ASIA fully operational, we’re focusing on key markets like food & beverage and equipment for hospitality, as well as the jewelry sector. Our deep expertise in SIGEP and Vicenzaoro, along with the strategic significance of Singapore as a business hub, will drive success. We also aim to boost the participation of customers and visitors from ASEAN countries at our exhibitions in Rimini and Vicenza, creating substantial business opportunities in these territories.”
Three Major Food Events in Singapore
From tomorrow, the Marina Bay Sands Expo & Convention Centre will host three key food events:
- Cafe Asia
- International Coffee & Tea Industry Expo
- Sweet & Bakes Asia
- Restaurant Asia
With 243 brands from 26 countries, these events will highlight the latest innovations in the food and beverage industry. The IEG Food & Beverage Division, led by Flavia Morelli, Group Brand Manager, will oversee the operations.
Jewelry Expo in July
Following the food sector events, IEG will focus on the luxury sector with the Singapore International Jewelry Expo (SIJE), taking place from July 13 to 16, 2023. Organized by the Jewelry & Fashion Division of IEG, led by Marco Carniello, Global Exhibition Director, SIJE will feature 223 brands from 26 countries.
ASEAN’s Economic Powerhouse
Singapore is a critical gateway to the ASEAN region, which includes nearly 600 million people and boasts one of the fastest-growing GDPs in the world. As Ilaria Cicero, CEO of IEG Asia Pte. Ltd., explains: "Singapore is not only an important business hub in Southeast Asia, but it is also the second-largest port in the world in terms of total shipping tonnage, connecting over 600 ports in 123 countries across six continents."
IEG is committed to helping Italian businesses expand in this rapidly growing market, leveraging Singapore's strategic position as a commercial platform to promote Made in Italy products and expertise globally.
Expanding IEG’s Presence in ASEAN
Francesco Santa, CEO of IEG Middle East, and International Business Development Director, adds: "Over the past three years, ASEAN has become one of the most attractive markets for international expansion, and Singapore is at its heart. We have acquired key exhibitions in food & beverage and jewelry sectors here to tap into the region’s potential. Our goal is to expand further by launching new events in Thailand, Malaysia, Vietnam, Indonesia, and the Philippines, covering key markets in the ASEAN area with our leading trade fairs."
This strategic focus on Singapore and the broader ASEAN market underscores IEG's commitment to fostering business opportunities and expanding the reach of Italian excellence in food, beverage, and luxury sectors worldwide.