Milan, February 28, 2023 – The European Artisan Gelato Day is gearing up for its 11th edition on March 24, 2023, an event that will spotlight artisan gelato throughout Italy and Europe. This year, the day will honor one of the world’s most beloved products: artisan gelato, a symbol of gastronomic excellence and culinary tradition from Made in Italy.
Flavor of the Year 2023: Apfelstrudel
For this annual event, the Flavor of the Year 2023 will be Apfelstrudel, a gelato made with white base, apple pulp, flavored with rum, lemon oil, cinnamon, and sultana raisins. Chosen by Austria, this flavor embodies tradition and artisanal creativity, taking European gelato to new heights.
New Collaborations and Support for the Day
The European Artisan Gelato Day 2023 will feature significant new collaborations that will enrich the event. Among the main partners is the Gelato Festival World Masters, the world’s largest artisan gelato competition, which will celebrate Gelato Day by making the Flavor of the Year, Apfelstrudel, in 22 countries. Another key partnership is with Gambero Rosso, which will involve Italian gelaterias in preparing creative variations of Apfelstrudel.
In addition, the Italian Gelato Makers Association with its "Gelato a Primavera" event will see gelato makers offering gelato to elementary and kindergarten students, while Gelato Veneto will promote the Veneto gelato tradition both in Italy and Germany.
Video Contest and Creative Challenge
This year’s creative challenge will feature a video contest, inviting gelato makers from across Europe to create a 90-second video showing the preparation of Apfelstrudel gelato, personalizing it with their own craftsmanship and creativity. The contest, free and open to all European gelatieri, will run from March 1 to September 30, 2023, with a panel of experts judging the entries. The videos will be published on the Gelato Day YouTube channel, offering international exposure to the creations.
A Day of Celebration and Solidarity
In addition to contests and challenges, the European Artisan Gelato Day will include events, meetings, and initiatives promoting artisan gelato across Europe. Gelato Day is the only day the European Parliament has dedicated to a food product, with the goal of celebrating artisan gelato and spreading the culture of gelato.
Artisan Gelato: A Symbol of Made in Italy
Artisan gelato is one of the most appreciated and recognized products globally. With its economic value exceeding one billion euros annually, artisan gelato is a growing industry involving generations of gelato makers, distinguished by the quality of its ingredients and traditional craftsmanship.
Conclusion
The European Artisan Gelato Day 2023 represents an exceptional opportunity to celebrate one of the most iconic products of Made in Italy, blending tradition and innovation, and engaging enthusiasts and professionals from across Europe. Don’t miss the chance to participate in events and discover the quality of artisan gelato in all its creative variations!