From November 30 to December 2, 2025, the historic gelato trade fair returns to Longarone with a brand-new format. A must-attend event for food professionals, innovators, and wellness enthusiasts.
Longarone (Italy), October 7, 2025 – The world of artisanal gelato gathers once again at Longarone Fiere Dolomiti for MIG EXPERIENCE 2025, scheduled for November 30 to December 2. This special edition blends tradition, research, sustainability, and education, offering a multi-sensory and professional experience for all participants.
A New Concept for a Rapidly Evolving Industry
This evolved version of the historic International Exhibition of Artisan Gelato features:
- Thematic workshops with industry experts and universities
- Guided tastings led by master gelato makers
- Immersive experiences, including augmented reality
- Live demos and B2B networking sessions
All designed to elevate Italian artisanal gelato while embracing global food trends such as nutraceuticals, plant-based alternatives, and inclusive nutrition.
Highlights of MIG EXPERIENCE 2025
Gelato and Wellness
In collaboration with CNR-Irib and the GAT – Artisanal Gelato Makers of Triveneto, this year’s event features a dedicated area for nutraceutical gelato and a science-outreach workshop on functional desserts.
Vegan and Plant-Based Gelato
The VEGANOK EXPO, curated by Europe’s leading ethical certification body VEGANOK, will offer live cooking shows, tastings, and expert panels on the future of plant-based gelato.
Education and Career Development
In partnership with AFPG – Professional Gelato Trainers Association, MIG will host professional training sessions with internationally recognized instructors. There will also be activities with Confartigianato Alimentazione and hospitality schools, aimed at training the next generation of gelato artisans.
Territory and Italian Excellence
The Veneto Region will spotlight DOP and IGP products transformed into exclusive gelato flavors, showcasing the bond between local ingredients, craftsmanship, and innovation.
Competitions, Conferences, and Global Outlook
The event also includes:
- Conferences and roundtables with institutions and industry players
- The annual assembly of UNITEIS (Italian Gelato Makers in Germany)
- Traditional and new international competitions, such as:
- Coppa d’Oro
- Un Gelato per Cortina
- European challenges from the GelatOn the Road project
MIG EXPERIENCE 2025: More Than a Fair
MIG EXPERIENCE is not just a trade show – it’s a hub of ideas, innovation, and professional growth. A must for anyone looking to stay on top of artisanal gelato trends, from sustainability to digital transformation and new business models.
📅 When: November 30 – December 2, 2025
📍 Where: Longarone Fiere Dolomiti, Italy
🔗 More info and full program: www.mostradelgelato.com