Longarone becomes the new international hub of artisanal gelato
Since 1959, the International Gelato Exhibition (MIG) has been the world’s landmark event for the artisanal gelato sector. In 2025, the exhibition enters a new era with the launch of MIG EXPERIENCE, an innovative format that turns Longarone into a true year-round hub for Italian and international artisanal gelato.
From November 30 to December 2, 2025, Longarone will host an event combining business, training, culture, and sensory experiences, creating a unique meeting point for gelato makers, companies, institutions, and consumers.
This transformation is also linked to the reorganization of spaces required ahead of the Milan–Cortina 2026 Winter Olympics. MIG EXPERIENCE 2025 responds with a more experiential, cultural, and sustainable model, blending innovation and tradition while preserving the prestige that has made Longarone famous worldwide.
A new format for artisanal gelato
MIG EXPERIENCE 2025 will feature a rich and dynamic program:
- Conferences and round tables with institutions, economists, and international experts analyzing market trends, challenges, and opportunities.
- Themed areas and tastings dedicated to wellness gelato, vegan and lactose-free gelato, and typical local products increasingly appreciated by consumers.
- Workshops and professional training for gelato makers and foodservice operators, focusing on technological innovation, sustainability, digital marketing, and new skills.
- International competitions that have made MIG renowned, including the prestigious Coppa d’Oro, the Un Gelato per Cortina finals, and challenges connected to the European project GELATOn the ROAD.
- Awards and recognitions celebrating master gelato makers, young talents, innovative companies, and start-ups.
MIG EXPERIENCE: a benchmark for the future
The 2025 edition will mark a decisive step in promoting the culture of Italian artisanal gelato and strengthening its role in global markets.
- For gelato makers: creativity, skills development, and cutting-edge technologies.
- For companies: a platform to showcase innovative, sustainable products and solutions.
- For consumers: interactive experiences, guided tastings, and educational paths about the value of artisanal gelato.
MIG EXPERIENCE will reaffirm itself as a true international gelato trade fair, attracting buyers, journalists, food influencers, and enthusiasts from all over the world.
Practical information – MIG EXPERIENCE 2025
- Dates: Sunday, November 30 – Tuesday, December 2, 2025
- Opening hours: 10:00 am – 6:00 pm (Tuesday closing at 4:00 pm)
- Location: Longarone Fiere Dolomiti (Italy)
With MIG EXPERIENCE 2025, Longarone strengthens its role as the historic and strategic capital of Italian artisanal gelato, combining tradition, innovation, and internationalization. A must-attend event for everyone involved in the gelato world.
Longarone, September 30, 2025