The MIG – Mostra Internazionale del Gelato Artigianale in Longarone, taking place from November 26 to 29, 2023, will be an essential event for companies and professionals in the artisan gelato sector. The focus will be on finding the best technical and organizational solutions to boost business.
For the first time, entry to the event, now in its 63rd edition, will be restricted exclusively to those in the gelato production and supply chain, without general public access. This decision will create a more focused and business-oriented environment, enabling product and equipment presentations as well as commercial negotiations to proceed more effectively.
The exhibition area will feature leading brands from both Italy and abroad, offering the finest products, machinery, accessories, and services for modern gelaterias. In addition to the exhibits, the fair will feature a program of informative sessions focused on business management, offering valuable insights for gelato makers looking to navigate the complex economic and social landscape.
Key Highlights:
- Business Coaching Sessions: Every day, Giacomo Tonelli, a renowned Business Coach specializing in the gelato industry, will lead workshops on crucial topics such as pricing strategies and how to increase profitability in gelaterias. Participation is free, and a calendar of sessions will soon be available for online registration at www.mostradelgelato.com.
- MIG Arena on November 28: This area will host presentations of successful business case studies from various gelato makers, including Christian Oddono, who will discuss "The Success of the Gelato Maker Across the Channel" in the UK.
- International Buyers: Exhibitors will have valuable opportunities to meet with foreign buyers and operators, facilitated by Venice Promex, a Veneto Region initiative.
- East European Market Focus: MIG’s international reach is further strengthened through partnerships with the Sirha Fair in Budapest and the MEDINA GELUS d.o.o. organization, which will promote the event in Eastern Europe and the Balkans, including Romania, Bulgaria, Hungary, Poland, and ex-Yugoslavian territories.
The MIG Longarone 2023 fair promises to be a highly specialized and productive event, designed to enhance business development within the artisan gelato sector, offering opportunities for growth, collaboration, and innovation.