Longarone, Italy – The International Exhibition of Artisanal Gelato (MIG) will be featured in an exclusive segment on Studio Aperto Mag, the evening magazine program on Italia 1, airing Sunday, February 18 at 6:55 PM. The feature will shine a spotlight on the world of artisanal gelato, exploring its trends, innovations, and cultural significance in Italy and beyond.
“This marks the beginning of the countdown to the European Artisanal Gelato Day, celebrated every year on March 24,” says Michele Dal Farra, President of Longarone Fiere Dolomiti. “It’s an opportunity to highlight the strategic importance of this sector, whose historic and beating heart is the MIG, hosted in Longarone for over 60 years. But it’s also a chance to bring the fascinating world of gelato to a wider Italian audience—not just professionals.”
Studio Aperto journalist Gaia Padova visited the 2023 edition of MIG to capture the essence of the event. She toured the stands, interviewed key players, and explored every aspect of the industry—from the latest innovations and gourmet gelato trends to the nutritional and health-conscious aspects of modern gelato production. The report also touches on the economic value of the sector, which in Italy alone is worth approximately €2 billion annually.
“MIG is the premier event for master gelato makers,” adds Dal Farra. “In recent years, we’ve expanded the scope to include innovation and research because artisanal gelato represents much more than a simple treat—it's a growing industry, a source of technical expertise, and a key part of the identity and history of Longarone Fiere.”
The Studio Aperto Mag feature is a must-watch for anyone passionate about authentic Italian gelato, providing a unique behind-the-scenes look at the MIG Longarone fair and the dynamic world of Italian gelato craftsmanship.