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We're working to save our sector- says the Ice Cream Alliance
We're working to save our sector- says the Ice Cream Alliance

The Ice Cream Alliance (ICA), the UK’s trade association for the ice cream sector, is mobilising its members, the wider industry and other parts of the hospitality sector to promote their products to all those holidaying in the country this summer.  The campaign is called the Great British Ice Cream Staycation and is encouraging businesses of all types and sizes to get involved.  A free, downloadable DIY Marketing Toolkit is available now at www.ice-cream.org/webform/great-british-ice-cream-staycation  

13 April 21
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