The 36th SIGEP is preparing for a further increase in its international profile following the record set at the last edition in January 2014, when the international expo dedicated to artisan confectionery and bakery attracted 34,646 trade members from five continents.
In short, over one visitors in five arrives at SIGEP from abroad and the growth rate is extraordinary if one considers that at the last five editions foreign visitors have exactly doubled.
These are the results of investments by Rimini Fiera and international initiatives organized in partnership with companies and associations. This is the case of the Gelato World Tour, which in September ended its global trek in Rimini after dates in Rome, Valencia, Melbourne, Dubai, Austin and Berlin.
Gelato World Tour, staged along with the Carpigiani Gelato University, in partnership with IFI (the Italian company known worldwide for its artisan gelato display cases) and MEC3 (a leading company in the sector of the production of ingredients for artisan gelato and pastry making), will be repeated in 2015 and will be officially presented at a press conference on Monday 19th January at SIGEP.
SIGEP´s international profile is also the result of relations established through the year and the undisputed appeal that Italian artisan confectionery (particularly gelato) has throughout the world.
The core of these relations is the Top Buyers from 5 Continents Project, a platform in six languages that ensures the opportunity of bringing together supply and demand, resulting in a program of business meetings between trade members from all over the world, according to a schedule drawn up before the expo.
Delegations are awaited at SIGEP 2015 from 34 nations, from Japan to Australia, the Middle East to Western Europe, the Mediterranean basin to South America, passing through the nations of Eastern Europe and the American markets, to South Africa. There is no world market that SIGEP is not sounding out, looking for new relations to benefit exhibiting companies´ business
SIGEP 2015 will also be the site of a cooperation project with ICE, the Italian Trade Promotion Agency, which promotes the internationalization of Italian companies, for incoming buyers from Australia, Canada, China, Korea, United Arab Emirates, Japan, New Zealand, South Africa and the United States.
ICE will provide up-to-date market research data on the sectors involved in the SIGEP and AB TECH expos for China, Canada, the United States, Australia and South Africa, which will be published on the SIGEP Web site and which are intended to favour B2B meetings scheduled with exhibitors. Also to support export, on Monday 19th, Tuesday 20th and Wednesday 21st, there will be a consultancy service for Italian exhibitors organized by Trade Analysts from Canada, the United States and China, which will explain companies the regulations for exporting to these markets.