The 12 tips for opening a successful gelato shop in the United Kingdom | Part 2


How to get your gelato parlour onto the pathway to success.

In association with professional partners in the legal, commercial, financial and marketing sectors, the Italian Chamber of Commerce for the United Kingdom offers strategic advice to get to know the market better and to take the first steps in setting up your new business.

After explaining the first 6 tips to help you create a start-up in the UK, here's how to get your gelato parlour onto the pathway to success.

7. Licences, Health & Safety at work.

Contact the local authority to ask for a commercial license. It’s vital to understand what legal responsibilities you take on when you start preparing and storing food products, especially in terms of health and safety for consumers.
You can contact DEFRA (Department for Environment, Food and Rural Affairs), or the ICCIUK, to find out what regulations are in force and whether your business is going to need special procedures for waste disposal, for installing air conditioners or solvents for cleaning.
Useful information can be found at

8..Are your protected data protected?

If your business has a database which contains personal detail , you should contact the Information Commissioner's Office or visit to get an idea of how to process and protect them.

9. Have you found the right offices or premises?

Let CCIUK help you find the right premises for your business: from a small shop occupying just a few square metres for a “gelato corner”, to a larger shop, or a bistro with seating. The criteria on which to base your choice include the location, the type of lease or sale contract, as well as all the necessary requirements to open a business to suit your plans.

10. Staff and legal issues.

Employment legislation grants specific rights to staff. You can ask for help from CCIUK to find the best professional for your legal needs: from contracts to paperwork.

11. Marketing & Communication.

The key to success is to start with the right visibility so that your potential customers can find you, position your brand and communicate the values that make your product unique. The best advice is to look for a consultant who can help outline the most suitable marketing strategy, a creative to come up with the right image for the store and create the brand, as well as a web expert to create a website that is both functional and attractive.

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