Food Trend: a Deliveroo study reveals the most popular gelato flavours for home delivery in Italy, the UK, Ireland, France, Belgium and Spain

Food Trend: a Deliveroo study reveals the most popular gelato flavours for home delivery in Italy, the UK, Ireland, France, Belgium and Spain

A few weeks ago, Deliveroo presented an interesting report on consumer choices and habits for home deliveries of gelato, in various European countries, such as the United Kingdom, Ireland, France, Belgium and Spain. Read all about the results of the study, the latest trends for the summer, the more unusual ingredients and the more interesting pairings.

The gelato season is almost upon us and Deliveroo, the leading online food delivery platform, has carried out a fascinating research study into gelato flavours and trends in various European cities – from London to Milan, via Paris and Madrid, the passion for good hand-made gelato knows no frontiers!

The Deliveroo study provides a detailed map of Europe’s love for artisanal gelato, outlining the indications, flavours and serving preferences for a number of different European countries as regards home consumption of gelato.

Let's start from Italy where the last 12 months have seen home deliveries of gelato triple on the Deliveroo platform.  Top spot is taken by Pistachio, followed by Stracciatella and Hazelnut. 
Milan held onto its place as the capital of home-delivered gelato, ahead of Rome and Florence. Below them come Cagliari and then Bergamo, making up the top five gelato-addicted cities.

Meanwhile, the rest of Europe has a passion for Chocolate and Vanilla, which came top respectively in France and Spain (Chocolate) and in the United Kingdom and Ireland (Vanilla), and were second only to Pistachio in Belgium.

The most popular flavours in the UK, Ireland, Belgium and Spain also feature some unusual ones, such as Cookie, Oreo, Speculoos and the mouth-watering Dulce de Leche.

The study also reveals some interesting new trends in terms of flavours: in Italy, for example, we see some combinations that intrigue and stimulate the palate such as ricotta and figs, elderberry and nectarine, pineapple and ginger, salted peanut, cantaloupe melon, banana and lime, to name just a few.

Returning to the theme of gelato addiction, the UK city with the greatest attachment to home gelato delivery is London, followed by Glasgow, Oxford, Belfast and Brighton.

In Spain, Madrid ranks top, followed by Barcelona, La Coruña, Alicante and Valencia; in Belgium, Brussels comes in ahead of Ghent and Antwerp while in France Paris beats Lyon, Bordeaux, Toulouse and Grenoble into top spot. 

The Deliveroo report also outlines gelato consumers’ habits – it turns out that the peak time for ordering a home gelato for Brits and Belgians, just like us Italians, is around 8 pm. The Irish prefer to order around 7 pm, while the favourite time for the Spanish is 6 pm. In France, on the other hand, gelato seems to be synonymous with a mid-afternoon snack, with the most popular period starting at 4 pm.

 

Favourite flavours on Deliveroo

Italy’s favourite flavours

  • Pistachio
  • Stracciatella
  • Hazelnut
  • Cream
  • Chocolate
  • Fiordilatte
  • Strawberry
  • Yoghurt
  • Gianduja hazelnut cream
  • Caramel

The UK’s favourite flavours 

  • Cream
  • Chocolate
  • Strawberry
  • Mint Choc Chip 
  • Cookie Dough
  • Oreo
  • Coconut
  • Banana
  • Coffee
  • Pistachio

Spain’s favourite flavours 

  • Chocolate
  • Cream
  • Oreo
  • Strawberry
  • White chocolate
  • Dulce de Leche
  • Nutella
  • Hazelnut
  • Lemon
  • Vanilla

France’s favourite flavours

  • Chocolate
  • Cream
  • Pistachio
  • Stracciatella
  • Caramel
  • Hazelnut
  • Amarena
  • Strawberry
  • Lemon 
  • Coffee

Belgium’s favourite flavours

  • Pistachio
  • Cream
  • Chocolate
  • Stracciatella
  • Salted caramel
  • Fiordilatte
  • Speculoos
  • Coffee

Ireland’s favourite flavours

  • Vanilla
  • Honeycomb 
  • Cookie
  • Oreo
  • Dulce de Leche
  • Caramel
  • Chocolate
  • Strawberry
  • Mint Choc Chip
  • Salted caramel

 

Food Trend: a Deliveroo study reveals the most popular gelato flavours for home delivery in Italy, the UK, Ireland, France, Belgium and Spain
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